Ava

BRIEF:

The growing popularity of messaging bots, along with the opportunity to provide our audience with enriched interactions which deliver a great deal of value, led me to prototype Connector’s first Facebook Messenger bot.

SOLUTION:

I used rapid prototyping tools to create Ava. A chat bot that asses companies marketing innovation skills.

RESULTS:

The bot received coverage in 11 publications and has 500 users so far. My experience gained in this this innovative internal project, feeds into client projects in the area of marketing and also social customer service.

Ava

Agency: Connector – Dublin, Ireland
Role: Rapid Prototyping & Project Management