RTÉ FoodInnovation, Strategy
RTÉ is the largest broadcaster in Ireland and its website has a wide-ranging reach, with more than 7 million website visits every month.
RTÉ wanted to explore the possibility that RTÉ Food could evolve to become more than just a recipe directory, but evolve to be a leader of the new wave food community in Ireland.
Developing an innovation plan to help RTÉ visualise and prioritise the key consumers trends which are impact its business. I developed a future trend-led innovation pipeline for the coming months and beyond, with detailed suggestions of UX and UI improvements, consumer-facing innovations and even business models to connect with foodies, increasing reach, engagement and profits.
“We are delighted with the work Connector did for us for RTÉ Food. They created an impressive digital strategy, a trend-led innovation pipeline, as well as business models which will help us grow RTÉ Food online.”
– Neil Leyden, Head of RTE.ie